About the Local Services Ads Partner Programme

At Google, we’re helping advertisers accelerate their business's recovery with training, tools and insights to help them adapt fast (blog, blog). As a part of this effort, Local Services Ads is helping local services providers efficiently connect with relevant consumers in need of their services.

In order to offer consumers the broadest, most diverse range of options and the best overall experience, we offer a Local Services Ads Partner Programme that empowers services marketplaces to scalably generate leads for their professionals using Local Services Ads.

As home-bound consumers search now more than ever for the local services they need, partnering with the broader marketplace ecosystem allows Google to bring relevant providers onboard even faster to fulfill the needs of potential clients, while also enabling our marketplace partners to scalably generate and sell more consumer leads for their clients.  Marketplaces accomplish this by creating, managing and augmenting their clients' Local Service Ads on Google.

Participating eligible partners will be able to:

  • Help their clients'/providers' LSA listings shine by augmenting these listing with their fully-attributed, original content (e.g. reviews)
  • Deliver their clients/providers more consumer leads
  • Generate a new pay-per-lead revenue streams for their business

A user interface demonstrating the reviews page for a Local Services provider.

If you are a local services marketplace, and are interested in learning more, please review our programme's home page and contact us to discuss the eligibility requirements and more programme details. 

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