About the Local Services Ads Partner Programme

At Google, we’re helping advertisers accelerate their business's recovery with training, tools and insights to help them adapt fast (blog, blog). As a part of this effort, Local Services Ads is helping local services providers efficiently connect with relevant consumers in need of their services.

To offer consumers the broadest, most diverse range of options and the best overall experience, we started the Local Services Ads Partner Programme, which empowers services marketplaces to scalably generate leads for their professionals using Local Services Ads.

What does the Local Services Ads Partners Programme do?

As consumers search now more than ever for the local services that they need, partnering with the broader marketplace ecosystem allows Google to bring relevant providers onboard even faster to fulfil the needs of potential clients, while enabling our marketplace partners to generate and sell more consumer leads at scale. Marketplaces accomplish this by creating, managing, and augmenting their clients' Local Service Ads on Google.

Participating eligible partners can:

  • Help their clients'/providers' LSA listings shine by augmenting these listing with their fully-attributed, original content (for example, reviews)
  • Deliver their clients/providers more consumer leads
  • Generate a new pay-per-lead revenue streams for their business

What a Local Services Ads Partners Programme ad looks like

Providers advertising with the Local Services Ads Partners Programme have the 'from (partner name)' label and the partner’s logo on their profile page.

A user interface demonstrating the reviews page for a Local Services provider.

If you are a local services marketplace, and are interested in learning more, please review our programme's home page and contact us to discuss the eligibility requirements and more program details.

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Be the business backed by the Google Guarantee and attract new customers. With Local Services Ads, you’ll appear at the top of Search, connect with customers in your area, and only pay when a customer gets in touch from your ad.

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Need help? Call 1-877-824-3983

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