About the Local Services Ads Partner Program

At Google, we’re helping advertisers accelerate their business's recovery with training, tools and insights to help them adapt fast (blog, blog). As a part of this effort, Local Services Ads is helping local services providers efficiently connect with relevant consumers in need of their services.

To offer consumers the broadest, most diverse range of options and the best overall experience, we started the Local Services Ads Partner Program, which empowers services marketplaces to scalably generate leads for their professionals using Local Services Ads.

What does the Local Services Ads Partners Program do?

As consumers search now more than ever for the local services they need, partnering with the broader marketplace ecosystem allows Google to bring relevant providers onboard even faster to fulfill the needs of potential clients, while enabling our marketplace partners to generate and sell more consumer leads at scale. Marketplaces accomplish this by creating, managing, and augmenting their clients' Local Service Ads on Google.

Participating eligible partners can:

  • Help their clients'/providers' LSA listings shine by augmenting these listing with their fully-attributed, original content (for example, reviews)
  • Deliver their clients/providers more consumer leads
  • Generate a new pay-per-lead revenue streams for their business

Key benefits of Local Services Ads Partners Program:

  • 2024 Incentive Program: EMEA based aggregators may be eligible to receive monetary incentives based on spend from new service providers they onboard to Local Services Ads. This incentive scheme is available only for 2024. Please contact us if you want to check the eligibility criteria of this incentive scheme.
  • The partner’s name will be visible on all the Local Services Ads units which can represent a way to drive brand awareness for partners
  • Dedicated support from Google to help them optimize the Local Services Ads campaigns of their clients
  • Local Services Ads Partners will be able to manage the verification process for their clients/providers on behalf of Google

If you are a local services marketplace, and are interested in learning more, please review our program's home page and contact us to discuss the eligibility requirements and more program details.

Related links

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
Looking to book more jobs?

Be the business backed by the Google Guarantee and attract new customers. With Local Services Ads, you’ll appear at the top of Search, connect with customers in your area, and only pay when a customer gets in touch from your ad.

Sign Up Today

or Call 1-877-824-3983 to get started

Search
Clear search
Close search
Google apps
Main menu
11932358582781024381
true
Search Help Center
true
true
true