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Prohibited and restricted content

The following policies apply to all formats, including reviews, photos and videos. Content that doesn't meet these criteria may be rejected from publication on Google Maps.

Contributions to Google Maps should accurately represent the location in question. Where contributions distort truth, we'll remove content. This includes reviews, photos or videos not related to the location or business where they're tagged. If content is inaccurately placed on the map, or is associated with an incorrect listing, the contribution may be rejected.

Reviews are automatically processed to detect inappropriate content like fake reviews and spam. We may take down reviews that are flagged in order to comply with Google policies or legal obligations.

Civil discourse


We don’t allow users to post content to harassother people or businesses, or encourage others to participate in harassment.

This includes: 

  • Content that contains a specific threat of harm against individuals or defined groups of people that would make a reasonable person fear for their mental or physical safety or well being.
  • Doxxing.

Content that results in unwanted sexualisation or objectification of a person, including claims about a person’s sexual activities, sexual orientation or gender identity. 

Hate speech

Google Maps products are designed to help users navigate and explore the world around them. At Google, we believe that all people, regardless of race, ethnicity, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, caste or any other protected status, have a right to access information and participate in its exchange without being subjected to hate speech.

Do not post or share content that includes any form of hate speech.

This includes: 

  • Direct calls to action to commit violence against protected individuals or groups.
  • Content that is dehumanising, belittling or vilifies individuals or groups based on a protected characteristic. 

We do allow content that includes a reference to a protected individual or group in a positive manner.

Offensive content

Google Maps should be a place of respect – even in disagreement – among users. For that reason, we don’t allow users to post offensive content.

This includes: 

  • Using Google products to attack other individuals or groups. 
  • Content that is clearly and deliberately provocative. 
  • Unsubstantiated allegations of unethical behaviour or criminal wrongdoing. 

We do allow content that describes negative experiences in a respectful manner.

Personal information

We don’t allow content that contains private or confidential information such as credit card details, medical records or government-issued identification – whether yours or someone else’s.

Deceptive content

Fake engagement

Contributions to Google Maps should reflect a genuine experience at a place or business. Fake engagement is not allowed and will be removed. 

This includes:

  • Paying, incentivising or encouraging the posting of content that does not represent a genuine experience.
  • Content that is not based on a real experience and does not accurately represent the location or product in question. 
  • Content that has been incentivised by a business in exchange for discounts, free goods and/or services.
  • Content that has been posted by a competitor to undermine a business or product’s reputation.
  • Content that has been posted from multiple accounts to manipulate a place’s rating.

Using Google Maps to mislead others is against the spirit of delivering useful information to assist users as they explore the world around them. Don’t use Google Maps to impersonate any person, group or organisation. 

This includes: 

  • Content posted or shared seeking to impersonate any person, group or organisation.
  • Content that is pretending to be a verified authoritative source.

We do allow content that contains alternative names for a person or organisation where the content is not attempting to mislead others.


False, inaccurate or deceptive information can cause significant harm to individuals, businesses and society. For that reason, we don’t allow users to post misinformation.

This includes: 

  • Harmful content that contains deceptive or misleading health or medical information.
  • Harmful content that contains deceptive or misleading information about civic processes.
  • Harmful content of newsworthy events or civil discourse that has been manipulated to deceive or mislead users.

We do allow content from verifiable authoritative sources.


Misleading information can impact the quality of information on Google Maps. For this reason, we don’t allow individuals to use Google Maps to mislead or deceive others, or make misrepresentations.

This includes:

  • False or misleading accounts of the description or quality of a good or service. 
  • Distorting or omitting facts to scam other users.
  • Distorting or omitting information that could have an undue impact on user decision making.
  • Content that is based on a conflict of interest.
  • Posting content that tricks users into revealing confidential information, downloading unwanted or malicious software or subjects them to phishing or baiting.

Mature content

Obscenity & profanity

We will remove obscene and profane contenton Google Maps.

This includes:

  • Content using profanity or obscenity to offend other users or emphasise criticism.

We do allow inoffensive uses of words that may be considered profanity in other contexts.

Sexually explicit content

Google Maps is a place for safe exploration of the world around us. For that reason, we don't allow sexually explicit content.

This includes: 

  • Pornography or the depiction of sexual acts, genitals or fetishes intended to be sexually gratifying.
  • Content that includes nude genitalia.
  • Content that glorifies or promotes bestiality.
  • Content that glorifies or promotes sexually explicit content or behaviour.

We may allow content that is otherwise considered sexually explicit for an educational, documentary, scientific or artistic purpose if the content is related to the point of interest and sufficient information is provided for users to understand the context.

Adult-themed content

Google Maps is a place for users to find useful and appropriate information. For that reason, we do not allow adult-themed content.

This includes:

  • Non-explicit pornography or any content intended to be sexually gratifying.
  • Any content that sexualises inanimate objects.
  • Overtly, sexually suggestive poses in which the subject is nude, blurred or minimally clothed.
  • Non-commercial content related to sex toys. 

We may allow content that is otherwise considered adult-themed for an educational, documentary, scientific or artistic purpose if the content is related to the point of interest, and sufficient information is provided for users to understand the context.

We may also allow minimally clothed individuals presented in a non-sexualised manner.

Violence & gore

On Google Maps, we strive to make sure that the information we provide results in a positive experience for those using our product. For this reason, we don’t allow violent or gory content involving people or animals. 

This includes:

  • Violent or gory content involving people or animals intended to be shocking, sensational or gratuitous.
  • Graphic violence that includes material amounts of blood, serious injuries or death to animals or people.
  • Content that contains animal cruelty.

Regulated, dangerous & illegal 

Restricted content

For some products or services subject to controls and local regulations, you must follow certain guidelines when posting content. The content that you upload may not feature calls to action or offers for the sale of products or services that are subject to local legal regulations. This includes, but isn't limited to, alcohol, gambling, tobacco, guns, health and medical devices, regulated pharmaceuticals, adult services and financial services.

The content shouldn’t display:

  • Links to a landing page where it is possible to purchase restricted goods or services.
  • Email address and/or phone numbers to contact for the purchase of restricted goods.
  • Promotional offers for restricted goods or services. For example, you shouldn’t upload content that displays deals, coupons, pricing information or other promotions for a restricted product or service.

Note that incidental depictions of these products are excluded from this policy. Examples include:

  • Images of menus.
  • Images where alcoholic beverages are present but not the main focus.
Dangerous content

Google Maps is a place for safe communications between users. For this reason, we don’t permit users to post dangerous content.

This includes:

  • Content that facilitates or encourages serious physical harm to health, safety, property, animals or the environment.
  • Content that promotes dangerous activities that could result in serious physical harm to the person committing the act, those around them or animals.
  • Content encouraging minors to participate in dangerous activities or use dangerous items.
  • Content that facilitates misuse of inherently dangerous items.
  • Instructional content for creation or preparation of dangerous items. 

We do allow general discussion about goods, services or activities that could be harmful or dangerous as long as the discussion does not include promotion of or directions for its harmful use. 

Illegal content

We don't accept content that's illegal or depicts illegal activity.

This includes:

  • Images or any other content that infringes on anyone else’s legal rights, including copyright. For more information or to file a DMCA request, review our copyright procedures.
  • All sexual abuse imagery and all content that presents children in a sexual manner.
  • Content on dangerous or illegal acts such as: rape, organ sale, human trafficking.
  • Illegal products and services: Endangered animal products, illegal drugs, prescription drugs diverted to the illegal market.
  • Images of graphic or gratuitous violence, or which promote violence.
  • Content produced by or on behalf of terrorist groups.

For any other legal issues, please select the 'Copyright or other legal issues' tab on the report a problem feature.

Child safety

On Google Maps, we do not allow content that puts children at risk. Don’t create, post or distribute content that exploits or abuses children or use Google products or services to endanger children.

This includes:

  • Content that sexually exploits or presents children in a sexual manner. 
  • Content that contains predatory behaviour, condones, glorifies or presents predatory behaviour in a positive light. 
  • Content that contains depictions of abuse of minors or condones, glorifies or presents abuse of minors in a positive light.
  • Content that depicts nudity of apparent minors, even if it does not fall within the above categories.

We will remove violating content and take appropriate action, which may include reporting to relevant authorities or law enforcement, limiting access to product features and disabling accounts.

How can users report violations?

  • To report content on a Google product that may exploit a child, click Report abuse. If you find content elsewhere on the Internet, please contact the appropriate agency in your country directly.
  • If you believe that a child is in danger of or has been subject to abuse, exploitation or trafficking, contact the police immediately. If you have already made a report to the police and still need help, or you have concerns that a child is being or was being endangered on our products or services, you can report the behaviour to Google.
Terrorist content

Google Maps prohibits terrorist content and the use of this service by terrorist organisations for any purpose, including recruitment.

This includes:

  • Content that incites violence, promotes terrorist acts or celebrates terrorist attacks.
  • Content produced by or on behalf of terrorist groups.

We may allow content related to terrorism for an educational, documentary, scientific or artistic purpose if sufficient information is provided for users to understand the context.

Information quality


Only post content that is based on your experience or questions about experiences at a specific location.

We don’t allow content which contains general, political or social commentary or personal rants. 


We don’t allow the following content related to COVID-19 because we consider it off-topic:

  • Medical misinformation that contradicts well-established, stable medical consensus, such as the World Health Organization’s (WHO) guidance on the treatment, prevention, diagnosis, transmission or existence of COVID-19.
  • Criticism of a business for enforcing COVID safety measures for the protection of its employees and customers, including but not limited to enhanced cleanliness and hygiene practices, changes in opening hours, social distancing protocols, mask requirements, negative test requirements and proof of vaccination requirements.
Advertising & solicitation

Don’t post content for advertising or solicitation purposes.

This includes:

  • Promotional or commercial content.
  • Posting email addresses, phone numbers, social media links or links to other websites in your reviews.
Gibberish & repetitive content

We don’t allow the posting of repetitive content or gibberish on Google Maps because it dilutes useful information Google Maps provides its users.

This includes:

  • Posting the same content multiple times or posting content for the same place from multiple accounts.
  • Posting content with no meaning in any language, such as a group of characters.
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