How we use automation to process legal content removals

Automation plays a role in legal content moderation to help us work at scale, and focus our efforts on actionable, authentic requests. There are two ways that automation might be used to process your removal request. The first and most common way is that we use automation to route your request to the right team. We have subject matter experts in different types of content and languages, and using automation ensures we send your request to the people best positioned to review it.

Once content removal requests are routed efficiently, we also use automation to manage the millions of URLs (web page addresses) that are sent to us for review every day, and to complement and streamline human review. As an example, we receive a significant number of Google Search removal requests for URLs that aren’t included in Google’s  search index, which is the vast and continuously updated pool of web page addresses from which all search results are drawn. We have automated systems that detect such URLs in removal requests, enabling our teams and processes to focus on content that does appear on our services and address complex matters requiring human review.

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