Update your Google knowledge panel

This article explains how to update the stats that show up about your business in the knowledge panel. In this article, you’ll find the following:

After you’re verified as an official representative, use the Suggest an edit option in the knowledge panel to ensure your data is accurate. All information published in knowledge panel cards is subject to Google's policies and user feedback.

If you’re a local business that serves customers at a particular location or within a designated service area, join Google My Business to manage your presence on Google Search and Maps. 

How to suggest a change

To make changes to your businesses’ knowledge panel,  follow the steps below:
  1. Go to Google Search.
  2. Sign in to the Google Account associated with the business that you represent.
  3. Check that your Web and app activity is turned on.
  4. Search for your business on Google and find its knowledge panel. Ensure you see your entity’s name at the top of the knowledge panel.
  5. At the top of the knowledge panel, click Suggest an edit. If you don’t see this option, Google doesn’t recognize your Google Account as a verified representative of the business. Follow these steps to get verified.
  6. Click the information that you want to change. For multiple suggestions, submit feedback for each item separately.
  7. In the response box that opens, write a short description that includes the following:
    1. Clearly state your suggested change.
    2. Explain why your suggestion is correct and should replace the existing content.
    3. Include a publicly accessible URL that confirms your suggested change.
  8. Click Send.

Changes you can suggest

You can suggest changes to the following content in your knowledge panel:

Featured image

As the topic's representative, if your suggested image is accepted, it takes priority over other images. Your suggested image must be appropriate, represent the topic well, and cannot be an ad. Review Google’s content policy for more details.
To set a featured image:
  1. Find your knowledge panel on Google Search. 
  2. Click Suggest a change to provide a direct URL of the image.
    1. To copy an image's URL, right-click the image and click Copy image address (wording may vary by browser). Do not share the website URL where the image appears.  
    2. If you have Posts on Google, click Update your featured image.
Image requirements are as follows:
  • Format: Your image URL must end in .jpg or .png 
  • Size: Use an image with a 3:4 aspect ratio that’s at least 1,000 pixels.
  • People: If the knowledge panel is for a person, their face should be clearly visible in the image.
  • Logos: Use .PNG or .SVG file formats.
     

Social Profiles

Eligible entities will be able to suggest the addition of new, or edit existing, social profiles. Profiles cannot be reordered.

Specific stats for various categories of entities

Some stats in the knowledge panel are specific to the type of entity (e.g. a movie’s run time, a schedule for a music festival, or a person’s birthday). You can also suggest changes to these stats. Not all available stats will appear in the knowledge panel.
Suggestions must follow Google's policies. For example, we might not make the change you suggest if it contains inappropriate content, or if we can't confirm its accuracy.

Changes you cannot suggest

Some parts of the knowledge panel can't be changed, such as:
  • Subtitle
  • Wikipedia snippet
  • Images other than the main image
  • The "People also search for" section
Note: Content can’t be re-ordered or hidden if it’s accurate and publicly known. 

How Google reviews your suggestions

After you suggest changes, your suggestions go through a review. Google goes over your suggested changes for accuracy by checking if they’re confirmed by other publicly available information on the web. When prompted, provide supporting documentation in the form of a publicly accessible website URL. All information published in knowledge panel  is subject to Google's policies and user feedback.
Note: If accepted, your suggested edit will be added to the Knowledge Graph. Your edit helps Google return richer information and more meaningful results to users’ searches. Your submission is governed by Google's Terms of Service and used in accordance with our Privacy Policy. 

After review is complete, we inform you by email if we intend to publish your suggested change.

If the information in your knowledge panel is clearly wrong, click Feedback at the bottom right hand side of the panel. Before submitting to Google, describe what’s wrong and support your suggestion with a publicly accessible webpage URL.

If you have any questions, please contact us.

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