- Go to Google Search.
- Sign in to the Google Account associated with the entity that you represent.
- Check that your Web & App Activity is turned on.
- On Google, search for your entity and find its knowledge panel. You should find your entity’s title at the top of the knowledge panel.
- Above the entity’s title, click Suggest edits. If you don’t find this option, either:
- You’re not signed in with the same account used to claim the knowledge panel or
- Google doesn’t recognize your Google Account as a verified representative of the entity.
- To get verified, follow these steps. Or, from a verified account, go to https://www.google.com/search/contributions/manage to add users.
- Click the information that you want to change. If you have multiple suggestions, submit feedback for each item separately.
- In the response box that opens, enter a short description that includes:
- Your suggested change.
- Why you believe your suggestion should replace the existing content.
- If applicable, any publicly accessible URLs that confirm your suggested changes.
- Click Send.
To set a featured image:
- Find your knowledge panel on Google Search.
- Above the entity’s title, click Suggest edits.
- On the image, click Edit .
- Enter the image URL.
- To copy an image URL: On the image, right-click Click Copy image address.
The subtitle of a knowledge panel is the one-line descriptive text that appears immediately below the title. Subtitles are generated automatically. We only consider changing a subtitle if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection.
If a subtitle change is made, it will cause a new automatically generated subtitle to appear. For example, our systems might determine that someone could be called an actor, director, or writer. Only one of these can appear as the subtitle. If our systems selected “actor,” and we received feedback supporting that this wasn’t the best representative subtitle, that would be removed. Our systems would then automatically decide whether “director” or “writer” was the next best subtitle and choose one of those.
We cannot accept or create custom subtitles. For example, someone might submit feedback asking to be described as “actor/director.” We are unable to fulfill such requests at this time. We can only remove a non-representative subtitle and allow our systems to automatically select another one, assuming one is available. If one is not available, no subtitle will appear at all.
Descriptions come from various data sources. We cannot edit descriptions. To have these changed, it’s best to contact the data source listed. In turn, that generally causes the description to change within knowledge panels. It also helps ensure that such descriptions used by others across the web are accurate and up-to-date.
If you have contacted a source but were unable to get a description changed, you can submit feedback explaining your efforts and strong evidence of why the description in the knowledge panel is inaccurate, out-of-date or otherwise non-representative.
If evidence supports action, the description will be removed. You cannot submit a custom description to replace it. Our systems will look to see if they can form a description from another source. However, it is more likely that the knowledge panel will have no description at all.
Beyond the items above, Google will accept feedback on suggested changes but only act to change or remove in accordance with our policies. For example, we might not make the change you suggest if it contains inappropriate content or if we can't confirm its accuracy.
In knowledge panels, you can remove the names of children who are minors. Submit feedback to request their removal.
You can also provide feedback about “More images” or items in the “People also search for” section. However, we only act to remove items in these areas if they fail to conform with Google’s policies. We can’t add suggestions or customize these.
Some stats in knowledge panels are specific to the type of entity (like a movie’s run time, a schedule for a music festival, or a person’s birthday). You can also suggest changes to these stats. Not all available stats appear in the knowledge panel.
After you suggest changes, your suggestions go through a review. Google goes over your suggested changes for accuracy by checking if they’re confirmed by other publicly available information on the web. When prompted, provide supporting documentation in the form of a publicly accessible website URL. All information published in the knowledge panel is subject to Google's policies and user feedback.
After review is complete, we inform you by email if we intend to publish your suggested change.
If you have any questions, please contact us.