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Update your Google knowledge panel

Knowledge panels are automatically generated with information that comes from various sources. Entities (people, places or things that are subjects of knowledge panels) can also contribute after they’re verified.

Suggest a change

  1. Go to Google Search.
  2. Sign in to the Google Account associated with the entity that you represent.
  3. Check that your Web & App Activity is turned on.
  4. On Google, search for your entity and find its knowledge panel. You should find your entity’s title at the top of the knowledge panel.
  5. Above the entity’s title, click Suggest edits. If you don’t find this option, either:
  6. Click the information that you want to change. If you have multiple suggestions, submit feedback for each item separately.
  7. In the response box that opens, enter a short description that includes:
    • Your suggested change.
    • Why you believe your suggestion should replace the existing content.
    • If applicable, any publicly accessible URLs that confirm your suggested changes.
  8. Click Send.

Suggest specific changes

Featured image

As the entity's representative, if your suggested image is accepted, it takes priority over other images. Your suggested image must be appropriate, should represent the topic well, and can’t be an ad. Learn more about Google content policies.

To set a featured image:

  1. Find your knowledge panel on Google Search.
  2. Above the entity’s title, click Suggest edits.
  3. On the image, click Edit .
  4. Enter the image URL.
    • To copy an image URL: On the image, right-click and then Click Copy image address.
Tip: Make sure to add the image URL, not the original website URL where the image appears.

Title

The title of a knowledge panel is the first text you see that describes the entire panel, typically the name of a person, place, organization or thing. Titles are generated automatically. We only consider changing a title if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection.

Subtitle

The subtitle of a knowledge panel is the one-line descriptive text that appears immediately below the title. Subtitles are generated automatically. We only consider changing a subtitle if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection.

If a subtitle change is made, it will cause a new automatically generated subtitle to appear. For example, our systems might determine that someone could be called an actor, director, or writer. Only one of these can appear as the subtitle. If our systems selected “actor,” and we received feedback supporting that this wasn’t the best representative subtitle, that would be removed. Our systems would then automatically decide whether “director” or “writer” was the next best subtitle and choose one of those.

We cannot accept or create custom subtitles. For example, someone might submit feedback asking to be described as “actor/director.” We are unable to fulfill such requests at this time. We can only remove a non-representative subtitle and allow our systems to automatically select another one, assuming one is available. If one is not available, no subtitle will appear at all.

Description

Descriptions come from various data sources. We cannot edit descriptions. To have these changed, it’s best to contact the data source listed. In turn, that generally causes the description to change within knowledge panels. It also helps ensure that such descriptions used by others across the web are accurate and up-to-date.

If you have contacted a source but were unable to get a description changed, you can submit feedback explaining your efforts and strong evidence of why the description in the knowledge panel is inaccurate, out-of-date or otherwise non-representative.

If evidence supports action, the description will be removed. You cannot submit a custom description to replace it. Our systems will look to see if they can form a description from another source. However, it is more likely that the knowledge panel will have no description at all.

Social profiles

Eligible entities will be able to suggest the addition of new, or edit existing, social profiles. Profiles cannot be reordered.

Other items

Beyond the items above, Google will accept feedback on suggested changes but only act to change or remove in accordance with our policies. For example, we might not make the change you suggest if it contains inappropriate content or if we can't confirm its accuracy.

In knowledge panels, you can remove the names of children who are minors. Submit feedback to request their removal.

You can also provide feedback about “More images” or items in the “People also search for” section. However, we only act to remove items in these areas if they fail to conform with Google’s policies. We can’t add suggestions or customize these.

Some stats in knowledge panels are specific to the type of entity (like a movie’s run time, a schedule for a music festival, or a person’s birthday). You can also suggest changes to these stats. Not all available stats appear in the knowledge panel.

How Google reviews suggestions

After you suggest changes, your suggestions go through a review. Google goes over your suggested changes for accuracy by checking if they’re confirmed by other publicly available information on the web. When prompted, provide supporting documentation in the form of a publicly accessible website URL. All information published in the knowledge panel is subject to Google's policies and user feedback.

If accepted, your suggested edit will be added to the Knowledge Graph. Your edit helps Google return richer information and more meaningful results to users’ searches. Your submission is governed by Google's Terms of Service and used in accordance with our Privacy Policy.

After review is complete, we inform you by email if we intend to publish your suggested change.

If you have any questions, please contact us.

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