Thank you for using Posts on Google. You can access and download your content until August 19th. You may continue to suggest edits to the knowledge panel. Learn more about updating your knowledge panel.

Get the most out of your posts

This article explains best practices for content and media in your posts.

The authoring tool allows you to post content with rich text, images, videos and more, directly on Google Search. The tool works best if you publish fresh content regularly.

Content best practices

We recommend that you publish content about topics that are relevant to people looking for you on Google Search. Publish news, updates, announcements and content about what’s currently happening. 

Make sure that your posts comply with our content policy, and avoid content types that are not allowed. Do not reference calls to purchase or specific prices, unless you use the Event post option, which allows you to state the price of an event.

Character count

Different post types have their own character limits and typically only a preview is visible on Search. We recommend that you put your best content first so that people will click through for the rest.

Rich media best practices

We’ve found that people are more interested in posts with photos, videos or GIFs. You can add up to 10 images, videos or a combination of both to a single post.

Image guidelines

Images can be in any resolution and aspect ratio. Images are cropped when they’re displayed as a preview on Search and expand to full size when a user clicks the image. You can preview and modify how image thumbnails look before you publish updates.

While there’s no specific image size restriction, the upload may time out if your image file is too large. If this happens, resize your file and try again.

Video guidelines

When you create a post, you can insert YouTube videos that are viewable by the public. You can use Unlisted and Public YouTube videos. Videos display as thumbnails and play directly in Search. You can link to live streams, but not to channels or playlists.
Animated GIFs are supported and will auto-play on Search.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre