Introducing GMR with Jacquard by Google

Introducing GMR. An exciting innovation from Jacquard by Google, Adidas, and EA SPORTS™ FIFA Mobile.

Welcome to a new product, a new category, a new experience.

Jacquard by Google, Adidas, and EA SPORTS™ FIFA Mobile have come together to deliver on the future of digital gameplay by directly integrating users’ real-world soccer play into the EA SPORTS FIFA Mobile game.

Powered by the Jacquard Tag, adidas GMR measures what happens when players engage in real-world football activity through a series of specifically created challenges, enabling players to get ahead by earning rewards and improve their Ultimate Team™ performance in EA SPORTS FIFA Mobile.

Machine learning algorithms on the Jacquard Tag recognize your physical football activity like kicks, shot power, distance and speed. The more players engage in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team™ becomes. Learn more about Jacquard and GMR.

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