Create a Book on Google campaign

On May 25, 2022, Book on Google for hotels will be discontinued. Properties on Book on Google (paid campaigns and free booking links) will fall back to landing pages. If you need help, contact support.

Book on Google (BoG) campaigns allow you to display hotel ads that redirect users to the BoG booking path, rather than your own landing page. Other than that, they behave just like traditional Hotel Ads campaigns for bidding, targeting, display, and placement.

Follow the steps below to create a Book on Google ad campaign.

Book on Google flow

Book on Google flow [illustration]

Before you begin


Book on Google instructions [UI screenshoot]

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Enter campaign name.
  5. Select the “Book on Google” booking path.
  6. Select your campaign settings. Learn more about each campaign setting
  7. Select a bid strategy.
  8. Set your daily budget.
  9. Click Save and continue.

Related links

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center