The new Hotel Center Recommendations report helps you understand possible opportunities that you might be missing based on your landing pages, pricing, hotel list feeds, or other settings.
Below is a quick overview of how a user searching for an itinerary can lead to participating in ad auctions for your properties. By utilizing the Recommendations report, you’ll be able to recognize and adjust metrics for your properties, which minimizes missed opportunities of your ad showing to users.
- The old Dashboard has been updated and is now called Recommendations report
- Metric definitions have been updated
How to access the Recommendations report
- Sign in to your Hotel Center account.
- On the left navigation panel, click Recommendations.
The following table describes metrics that were updated for the new Hotel Center Recommendations report:
|Opportunities (was “Hotel impressions”)||For a specific hotel, the total number of opportunities that were available. Opportunities are the total number of instances when a hotel ad could have been displayed to a user.|
|No availability||The total number of missed participation due to the hotel/itinerary combination being unavailable, or the traveler was ineligible for the rates. To participate in these auctions, you may need to provide more pricing information.|
|No landing page||The total number of missed participation from not having a landing page that matches the end-user. Learn more about how to view your landing page opportunities.|
|No price||The number of missed participation due to no price being offered for the requested itinerary.|
|Suspended||The total number of missed participation due to one or more of your hotels being suspended due to price accuracy violations. Learn more about handling price accuracy violations.|
|Live pricing technical issues||
The total number of missed participation due to technical issues with live pricing for any of the following reasons:
|Live pricing configuration||The total number of missed participation due to live pricing not being triggered for any of the following reasons:
|Live pricing not triggered||The total number of missed participation due to live pricing not being triggered for any of the following reasons:
Live pricing not available
|The total number of missed participation due to live pricing being unavailable. Live pricing will not be triggered for certain default itineraries or UIs. In this scenario, partners will need a cached price to participate. Learn more about how to set up live pricing.|
|No tax breakdown||The total number of missed participation due to one or more of your hotels not specifying taxes and fees separately. For more information, see the Taxes and Fees Policy.|
|Other||The total number of missed participation due to reasons other than those listed above. This can include instances where the partner wasn't active at the time of the auction or the partner didn't have the hotel in the manifest at the time of the auction.|
The following terms have remained unchanged.
|Participated||The total number of opportunities for which you were eligible to enter in the Google Ads auction process.|
|Missed participation||The total number of opportunities NOT eligible for the Google Ads auction process.|
|Participation rate||The percentage rate of participation where the number of successfully participated opportunities is divided by the total number of opportunities. For example, if a property was eligible to enter the Google Ads auction 90 times out of 100 opportunities, the participation rate is 90%.|
The metrics in the table below were previously populated in the Hotel Ads Center Opportunity Report and are now deprecated in the new Hotel Center platform.
For a specific hotel, the total number of impressions that you won in the auction. An impression is counted when a Hotel Ad is visible to a user, on any of the Google sites they are present on. If the ad required a user action to be visible (e.g. menu expansion, button click, etc), that action was taken in order for the impression to be counted.
|Partner impression share||
The share of all your impressions that this hotel represents. This value is the Partner Impressions (your impressions won for that hotel) divided by Partner Eligible Impressions (or impressions you were eligible to win).
A value of ".8878" indicates an impression share of 88.78%.
|Partner missed impressions||The number of impressions that you missed, even though you qualified to participate in the ad auction. This is the difference between Partner Participation (the number of impressions you were eligible to win) and Partner Impressions (the actual number of impressions you won).|
|Partner clicks||The total number of clicks that your ad received for this hotel.|
|Missed impression - No bid||The number of missed impressions you had because you didn't bid.|
|Missed impression - Spending cap reached||The number of missed impressions your account had because it reached the spending cap. To avoid these missed impressions, you can adjust your budget.|
|Missed impression - Insufficient bid||The number of impressions you missed because your bid wasn't sufficient. To capture these missed impressions, try adjusting your bidding strategy.|
|Missed impression - Other||The number of impressions you missed for reasons other than those listed above.
The most common cause of this is when you win a position in the "More" menu. This means you didn't miss out due to a low bid or lack of participation, but didn't get an impression because we only log those if the price is actually displayed.
Managing columns in the Recommendations report
Each metric and attribute in the Recommendations report can be displayed as a column, so you can customize your report with the data that is most relevant to you.
You can select View by to sort your report by date, hotel ID, user country, hotel location, and device type. These variables are considered attributes of the report (i.e. attributes are independent variables and metrics are dependent variables). If certain columns are blank, try viewing the data with more granularity by selecting multiple View by attributes (ex: select both hotel ID and user country).
To add or remove columns to the Recommendations report, click on the three-dot icon on top of the report, then select the checkboxes next to the metrics you want to display as a column, then click Update. The report will show the metrics you selected.