About Book on Google’s content quality guidelines for Hotels

Providing high-quality content is the first step to ensuring that customers have a good experience when they use Book on Google for Hotels. To help make sure your content is offering the best possible customer journey, Google recommends that Book on Google partners follow content quality guidelines when integrating their data with the platform.

Hotel Ads data
Content element Requirements
Price accuracy in Hotels Ads Excellent accuracy
Hotel Ads price feed data
Content element Requirements
Room rates Only rates that are bookable in the API appear in Book on Google. Read our developer documentation to learn more about the Rates attribute in the API.
Book on Google API data
Content element Requirements
Photos All room types have useful photos of beds and layout
Room names Room names are concise and describe both the bed and room types
Room descriptions Room descriptions are concise and show clear differences between different room types
Rate distinctions Different rates for the same room type are clearly distinguished in the room name, room description, amenities, or cancellation policy content, preferably as structured rate amenities
Cancellation policy A structured cancellation policy is provided, including specific dates and cancellation penalty fees
Localization User-facing content (room names and descriptions, rate descriptions, cancellation policies, etc.) returned in the API is localized to the user’s language
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