About web deeplinking and Book on Google
Hotel Ads hosted in the Standard Booking Module and Room Booking Module offer two different ways for users to complete their booking.
|Module||Available Checkout Links|
|Standard Booking Module||Book on Google checkout
Deeplink to partner checkout
|Room Booking Module||Book on Google checkout|
Partners have the ability to define how their links appear and the reach of their Hotel Ads. A single user search can surface both a deeplink in the Standard Booking Module and a Book on Google link in the Room Booking Module.
Partners define which checkout experience will be offered to which users in the Standard Booking Module. For example, a partner could choose that all US mobile users be directed to the Book on Google checkout flow, while all others will instead be redirected to the partner’s site.