About how Book on Google works with Hotel Ads

On May 25, 2022, Book on Google for hotels will be discontinued. Properties on Book on Google (paid campaigns and free booking links) will fall back to landing pages. If you need help, contact support.

Existing hotel ads

Book on Google for Hotels doesn’t impact existing Hotel Ads auctions, reporting, or the booking module.

Existing Hotel Ads bids are used for Book on Google.

Impact on traffic

Integrating Book on Google may shift your Hotel Ads traffic, and it's possible that your metrics may change. Please work with your account team at Google for additional guidance.

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