Edit geographic (user location) targeting


Important: This article applies only to campaigns in the Hotel Ads Center. If you've migrated to Google Ads, read about Hotel campaigns in Google Ads.

One of the most important campaign settings is geographic targeting. You can define a list of countries that should be included or excluded from your campaign.

For example, to target a campaign to users in the US and Canada only, you would set the options "Advertise only to the countries I specify below," and input "United States" and "Canada." By default a new campaign targets all users in all locations.

To edit a campaign's geographic targeting:

  1. Open Hotel Ads Center in a browser.
  2. Select the Dashboard tab.
  3. In the campaign table at the bottom, click the name of the campaign you want to edit. This will bring you to a table with a list of ad groups in that campaign and performance metrics.
  4. Click the Campaign Settings button:

  5. In the "Edit Campaign" screen, make your desired changes.

  6. Click the Save button.

Note: If you used point-of-sale matching rules to limit geographic targeting of your Hotel Ads account, it's recommended that you instead use campaign targeting and remove those rules from your Points of Sale.

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