About Google Hotel Ads

Google Hotel Ads gives future travelers a way to book a hotel room. Google surfaces Hotel Ads to help travelers evaluate pricing, availability, booking options, and more. You can provide your pricing and availability data to Google for users across multiple platforms. In addition, you can bid for prominent placement through the Hotel Ads auction process.

Hotel ads on multiple devices


  • Promote your inventory on Google searches: Whether a traveler is exploring cities to visit or specific travel accommodations, show your hotel inventory on Google.com and Google Maps. You'll only pay when your ad generates a click or a booking.
  • Increase direct traffic to your booking system: Hotel ads connect you directly with users on Google when they're actively searching for hotels.
  • Own the relationship with your guests: Hotel ads provide a source of direct traffic, which means more control over your customers’ experience with your brand.
  • Grow revenue efficiently: Capture high-quality leads and more efficient conversions.

Hotel Ads success stories

See how other hotels are using Hotel Ads to grow their business:


Learn how IHG grew revenue by 78% and coordinated worldwide marketing across their company with Hotel Ads.

Choice Hotels

Learn how Choice Hotels boosted bookings by 75% by using property-level bids for hotels with low occupancy rates.


See how AccorHotels attracted international travelers in key markets by using the geo-targeting features in Hotel Ads, and boosted bookings by 70%.


We’re currently working with partners around the world. If you’re interested in creating Hotel Ads campaigns, the best and easiest way is to work with an authorized integration partner. Integration partners provide Google with your availability and price data and can help manage campaigns on your behalf. For more information about Hotel Prices and Hotel Ads, visit the integration overview.

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