Creating Sub Accounts
This section includes the following topics:
When you create a new sub account, you must select the type of billing. This is an important consideration; be sure to read Billing Overview before deciding whether or not to set up billing for the sub account.
There are two types of sub accounts that you can create:
- With direct billing: The sub account is directly billed by Google and has its own spending cap.
- Without billing: The sub account does not have a billing relationship with Google.
The following image illustrates the steps involved in creating the different types of sub accounts:
Creating a new sub account
You can use the Hotel Ads Center to create a new sub account that has direct billing. This sub account will not be active until the billing setup process is complete. This process requires you to contact your Account Manager.
Sub accounts with direct billing must meet the following requirements:
- The payee must pass a credit check
- The payee must sign a contract with Google
You must be an Owner of the current account to create a new sub account.
To create a new sub account:
- Open the Hotel Ads Center in a browser.
- Select the Account tab. The Account Info view displays.
- Select Sub Accounts in the left-hand navigation. The Hotel Ads Center displays a list of all sub accounts (and their sub accounts) in a nested view:
- In the row of an existing account, click the New Sub Account button. You must be an Owner to create a new sub account.
The Create New Sub Account dialog box appears:
- In the Name field, enter the name for the new sub account. This is the name that will be displayed in the Hotel Ads Center. It is not the same as the account ID, which will be visible in the Account Info view.
- Select a billing option:
- Select "Direct Billing" to set up a direct billing relationship with Google for this sub account. You must complete the billing setup for ads to be displayed for the new account with direct billing.
- Select "N/A" if the new account does not have a billing relationship with Google.
- Optionally, select the Account Default Bid check-box.
The parent's Account Default Bid is shown at the bottom of the dialog box; for example:
If you select the Account Default Bid check-box, the new sub account will use the parent account's Account Default Bid as its own default. If you do not select this check-box, then the new sub account will not have an Account Default Bid set.
- Click the Create button.
The Hotel Ads Center creates a new sub account. The new account has no hotels in it, and only the current user and the root account's Owners/Editors can access it.
After you create a new sub account, you can add hotels and perform other actions. For more information, see After creating a new sub account.
After creating a new sub account
After you create the new sub account in the Hotel Ads Center, you should perform one or more of the following actions:
- Finish setting up billing, if this sub account has direct billing. For more information, see Setting up direct billing. Ads will not be shown until billing is set up.
- Assign Hotels: Click the Assign Hotels button to add hotels and Hotel Groups to the new sub account, as described in Adding Hotels to Sub Accounts.
- Share: (Owners only) Add more users to the new sub account with the Share button, as described in Sharing sub accounts.
In addition to these actions, other common actions include:
- Set a new Account Default Bid. If you chose not to copy the parent account's default bid, you can set a new one now by using the Console.
- Define new bids for the hotels and Hotel Groups in the new account.
- Defing a spending cap for the new account. If the account has direct billing, then this spending cap applies only to itself. If the new account does not have billing, then the spending cap must be less than the parent account's spending cap (and its spend will count towards the parent account).
- Edit the account: Use the Edit button in the Sub Accounts view to change details about the new sub account, such as its name and billing configuration.