Bid strategy

The way in which you manage your bids. Available bidding strategies include CPA, Max CPC (fixed or percent), Enhanced CPC, Target ROAS, and Commissions (for qualified partners only).

You can use multiple bidding strategies to maximize your potential return. For example, you can use Max CPC on some smaller, independent hotels, and then apply Target ROAS to a large group of hotels.

For more information, see Bidding Overview.

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