Note: You are viewing an article about the Hotel Ads Center, which has been replaced by the Hotel Center as the primary feeds platform for Google Hotel Ads. Learn more about the new Hotel Center experience.
If you implement Fenced Rates, the Fenced Rates Performance report provides details on the traffic received from each offer which is based on the end-user's device and IP location. If you did not implement Fenced Rates, then you cannot download a Fenced Rates Performance report.
To access the Fenced Rate Performance Report:
- Open Hotel Center in a browser.
- Select the Intelligence tab. The Reports view displays. Each row in the table represents a period in the past during which reports were run and stored for your viewing.
- Click the Download link in the Fenced Rates Performance Report column for the row that you are interested in.
The following table describes the columns in the Fenced Rate Performance Report:
||A two-letter country code that represents the country that the hotel property is located in. For example,
||The unique ID for your hotel.|
||The Google property on which a user viewed your hotel-pricing data. Valid property types include:
||The end-user's device type. Possible values are:
|Rate Rule Definition ID||
||The value of the rate_rule_id attribute which matches the rate rule id that you define in the Rate Rule Definition File.|
||The two-letter country code that the user is searching from. For example,
||The order in which your ad appears on a page, relative to all other ads in all slots, as the result of the auction.|
Indicate a rate's relative competitiveness in an auction (as compared to other partners' rates for the same hotel stay). We place all Hotel Ads that are eligible for the auction into buckets that are used to determine how Hotel Ads should be displayed and ranked to the user. Possible values are:
||Number of times users have viewed your ad for a hotel.|
||Total number of times your ad was eligible to show for users.|
||The total number of clicks on an ad.|
||Total cost of clicks, in USD.|
||The number of bookings reported via the Hotel Ads' conversion tracking snippet.|