Budget report


Note: You are viewing an article about the Hotel Ads Center, which has been replaced by the Hotel Center as the primary feeds platform for Google Hotel Ads. Learn more about the new Hotel Center experience.

If you have set a budget, the Budget report provides information on estimated missed opportunities for your account.

Unlike other reports, the Budget report is available in the Budget tab. It is not available on the Reports view.

To access the Budget report:

  1. Open Hotel Center in a browser.
  2. Select the Budget tab. The Budget view displays:

  3. Optionally include or exclude certain columns from the view (and the download) by using the check-boxes in the Select Columns drop-down list:

  4. Click the Download as CSV button to download a Budget report for the last 90 days.

The following table describes the columns in the Budget report:

Name Column Name Description
Date date Date of the report.
Billing Cost billing_cost_usd Total cost of clicks in USD.
Budget budget_usd Highest budget set for this date.
Spent % spent_pct Percentage of budget that was spent.
Eligible Impressions eligible_impressions Number of times your ad was eligible to show for users.
Impressions impressions Number of times users have viewed your ad for a hotel.
Clicks clicks Total number of clicks.
Eligible Impressions Over Budget elig_impr_over_budget Number of times your ad would have been eligible but was not shown to users because the account had exceeded its daily budget.
Estimated Missed Impressions est_missed_impr Estimated number of times users would have seen your ads, but did not due to your account exceeding its budget. This metric is based on historical impression share (ratio of impressions to eligible impressions).
Estimated Missed Clicks est_missed_clicks Estimated number of clicks your ads would have received, but did not due to your account exceeding its budget. This metric is based on historical click-through-rate (ratio of clicks to impressions).
Estimated Unspent Billing Cost est_unspent_billing_cost_usd Estimated unspent cost of clicks in USD for your ads. Based on historical cost per click.

The following video shows how to set a budget in the Hotel Ads Center:

For information on setting up a budget, see the Budgeting Guide.

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