The Performance Report with Conversion Metrics is the standard Hotel Ads report, and is available to all partners. For partners with the Hotel Ads Conversion Tracking snippet enabled, additional tracking metrics will be included in the report.
This section includes the following topics:
For general information on conversion tracking and how Google uses conversion tracking data, see Track sales and other conversions.
Accessing the Performance Report
This section shows you how to access the Performance Report and describes the fields available in it.
To access the Performance Report:
- Open Hotel Ads Center in a browser.
- Select the Intelligence tab. The Reports view displays.
- Select a date range to report against:
- Select "Performance Report" from the Report Type drop-down list.
- Click the Download link to download a CSV file containing the report data.
The following table describes the columns in the Performance Report:
The sub-account for which performance data was requested.
||The Google property on which a user viewed your hotel-pricing data. Valid property types include:
Google Site is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
Country of the user based on IP location, provided as a 2-letter country code (ISO 3166).
Country is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
||The end-user's device type. Possible values are:
Device Type is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
||The unique ID for your hotel.|
||Check-in date for the itinerary.|
Indicates whether the end user enters specified dates when searching for hotels. Possible values are:
Date Type is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
|Itinerary Length of Stay||
Length of stay for the itinerary.
Itinerary Length of Stay is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
||Indicate a rate's relative competitiveness in an auction (as compared to other partners' rates for the same hotel stay). We place all Hotel Ads that are eligible for the auction into buckets that are used to determine how Hotel Ads should be displayed and ranked to the user. Possible values are:
||The order in which your ad appears on a page, relative to all other ads in all slots. The value of Ad Position is the result of the auction.|
||The ad's type of placement on the page. The structure and UI of the page depends on the platform on which the ad is displayed and other factors.
Possible values are:
||The position within the slot type ("A" or "M"). This value is zero-indexed, meaning "0" is the most favorable position; "-1" indicates that your ad was not shown.|
A boolean indicating whether the associated stats occurred for a Room Bundle. "true" indicates that the stats are for a Room Bundle; otherwise "false".
Note: This column won't appear in API v2.1.
||Number of times users have viewed your ad for a hotel.|
||Total number of times your ad was eligible to show for users.|
|Number of Clicks||
||Total number of clicks.|
||Total cost of clicks, in USD.|
||The number of bookings reported via the Hotel Ads conversion tracking. Note: Conversions that happened with a different device than the one used to click on an ad can be found in the Cross Device Conversions report.|
||The cost for the bookings, not including taxes and fees, reported via the Hotel Ads conversion tracking.|
||The total price for the bookings, including taxes and fees, reported via the Hotel Ads conversion tracking.|
|Booked Length of Stay||
||The length of stay of the bookings reported via the Hotel Ads conversion tracking.|
||The number of days between the date of the booking and the check-in date for bookings reported via the Hotel Ads conversion tracking.|
||Indicates whether the end user is interacting with the standard booking module or the room booking module. Possible values are:
The Performance report is available daily.
The following videos introduce you to ways to measure and improve your ads' performance: