The Performance Report with Conversion Metrics is the standard Hotel Ads report, and is available to all partners. For partners with the Hotel Ads Conversion Tracking snippet enabled, additional tracking metrics will be included in the report.
This section includes the following topics:
Accessing the Performance Report
This section shows you how to access the Performance Report and describes the fields available in it.
To access the Performance Report:
- Open Hotel Ads Center in a browser.
- Select the Intelligence tab. The Reports view displays.
- Select a date range to report against:
- Select "Performance Report" from the Report Type drop-down list.
- Click the Download link to download a CSV file containing the report data.
The following table describes the columns in the Performance Report:
|Google Site||property||The Google property on which a user viewed your hotel-pricing data. Valid property types include:
Country of the user based on Google domain, provided as a 2-letter country code (ISO 3166).
|Device Type||device_type||The end-user's device type. Possible values are:
Device Type is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
|Hotel ID||hotel_id||The unique ID for your hotel.|
|Check-in Date||check_in_date||Check-in date for the itinerary.|
Indicates whether the end user enters specified dates when searching for hotels. Possible values are:
Date Type is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
|Itinerary Length of Stay||length_of_stay||
Length of stay for the itinerary.
Itinerary Length of Stay is one of the dimensions that you can apply a bid multiplier against. For more information, see Using Bid Multipliers.
|Price Bucket||price_bucket||Indicate a rate's relative competitiveness in an auction (as compared to other partners' rates for the same hotel stay). We place all Hotel Ads that are eligible for the auction into buckets that are used to determine how Hotel Ads should be displayed and ranked to the user. Possible values are:
|Ad Position||ad_position||The order in which your ad appears on a page, relative to all other ads in all slots. The value of Ad Position is the result of the auction.|
|Slot Type||slot||The ad's type of placement on the page. The structure and UI of the page depends on the platform on which the ad is displayed and other factors.
Possible values are:
|Slot Position||slot_position||The position within the slot type ("A" or "M"). This value is zero-indexed, meaning "0" is the most favorable position; "-1" indicates that your ad was not shown.|
|Room Bundle||room_bundle||A boolean indicating whether the associated stats occurred for a Room Bundle. "true" indicates that the stats are for a Room Bundle; otherwise "false".|
|Impressions||impressions||Number of times users have viewed your ad for a hotel.|
|Eligible Impressions||eligible_impressions||Total number of times your ad was eligible to show for users.|
|Number of Clicks||clicks||Total number of clicks.|
|Billing Cost||billing_cost_usd||Total cost of clicks, in USD.|
|Conversions||conversions||The number of bookings reported via the Hotel Ads conversion tracking.|
|Base Price||booked_base_price_usd||The cost for the bookings, not including taxes and fees, reported via the Hotel Ads conversion tracking.|
|Total Price||booked_total_price_usd||The total price for the bookings, including taxes and fees, reported via the Hotel Ads conversion tracking.|
|Booked Length of Stay||booked_length_of_stay||The length of stay of the bookings reported via the Hotel Ads conversion tracking.|
|Window Days||booking_window_days||The number of days between the date of the booking and the check-in date for bookings reported via the Hotel Ads conversion tracking.|
The Performance report is available daily.
The following videos introduce you to ways to measure and improve your ads' performance: