New to Google Hotels? Start Here!

You can watch the below videos to understand how Hotel Ads work and how you can leverage them to increase your revenue.

Introduction to Google Hotel Ads

The first series of videos introduces you to Hotel Ads and describes why you use them, where they appear, and what data you need.

Where ads show, and getting started



The following videos provide more details about bidding within Hotel Ads.

Using Hotel Ads Center

The following videos describe how to use Hotel Ads Center.

Optimize performance


Use the following videos to better understand how to improve the performance of your ads.

Hotel Ads success stories

See how other hotels are using Hotel Ads to grow their business:


Learn how IHG grew revenue by 78% and coordinated worldwide marketing across their company with Hotel Ads.

Choice Hotels

Learn how Choice Hotels boosted bookings by 75% by using property-level bids for hotels with low occupancy rates.


See how AccorHotels attracted international travelers in key markets by using the geo-targeting features in Hotel Ads, and boosted bookings by 70%.

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