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How to handle Price Accuracy violations

Partners often review other partners' price accuracy and report issues to Google when another partner violates the Price Accuracy Policy. You can use the Suspended Hotels tool in the Hotel Ads Center to report violations, see which of your properties are currently suspended, and submit requests for your suspended properties to be re-evaluated.

This section includes the following topics:

View your suspended hotels

The Suspended Hotels tool lists your hotels that have been suspended.

To view your suspended hotels:

  1. Open Hotel Ads Center in a browser.
  2. Select the Tools tab.
  3. In the left-hand navigation, select Prices > Suspended Hotels.

    The Suspended Hotels view displays:

  4. Select the SUSPENDED HOTELS tab (the default). Hotel Ads Center displays a list of your suspended hotels.

You can also use the Price Accuracy Report to find reasons for hotels being suspended. This report contains a sample set of your hotels and includes the pricing data that Google uses to determine accuracy. For more information, see Price Accuracy Report.

For extra tips, see Improving Price Accuracy.

Submit re-evaluation requests

If one or more of your properties have been suspended, you can view the suspended properties in the Hotel Ads Center and request that Google perform a re-evaluation to remove them from the Suspended hotels list.

To submit a request for re-evaluation:

  1. Open Hotel Ads Center in a browser.
  2. Select the Tools tab.
  3. In the left-hand navigation, select Prices > Suspended Hotels. The Suspended Hotels view displays.
  4. Select the SUSPENDED HOTELS tab (the default). Hotel Ads Center displays a list of suspended hotels.
  5. Find the property that you want to have re-evaluated and click the Request re-evaluation button. The Request Re-Evaluation dialog box displays:

  6. Select a reason for re-evaluation from the available check-boxes.
  7. (Optional) Enter a note to submit with the re-evaluation request.
  8. Click the Submit button. The PAM team aims to respond to 85% of requests within 48 hours.


Check re-evaluation request status

You can check if your requests for re-evaluation were approved (the properties removed from the suspended hotels list or rejected (the properties remain suspended).

To check the status on your suspended properties:

  1. Open Hotel Ads Center in a browser.
  2. Select the Tools tab.
  3. In the left-hand navigation, select Prices > Suspended Hotels. The Suspended Hotels view displays.
  4. Select the RE-EVALUATION REQUESTS tab. The Hotel Ads Center displays a list of properties for which you have submitted re-evaluation requests:

    Each property's status is displayed in the Status column:

    • "REPORTED": The request for re-evaluation has not yet been processed.
    • "APPROVED": The request for re-evaluation has been processed and the property was removed from the suspended hotels list.
    • "REJECTED": When the pricing was re-evaluated, the listing continued to show inaccurate data or the request was rejected for another reason. The property remains suspended. Check your listing's data again before requesting another re-evaluation.

Report price violations

You can report another partner's price violation by using Hotel Ads Center. Google will evaluate the report and take appropriate action.

To report a price violation:

  1. Open Hotel Ads Center in a browser.
  2. Select the Tools tab.
  3. In the left-hand navigation, select Prices > Suspended Hotels. The Suspended Hotels view displays.
  4. Select the REPORT A PRICE VIOLATION tab:

  5. Click the New button. Hotel Ads displays the Report New Price Violation Case dialog box:

  6. Enter values for the Google Maps Link and PA Offender Name fields.
  7. Select one of the check-boxes for the Reason that you think there is a price violation.
  8. (Optional) Enter a note for this price violation.
  9. Click the Submit button.

After you submit a violation report, the price accuracy team (PAMs) manually reviews it and takes appropriate action. If the data is indeed inaccurate, PAM immediately suspends the offending property sends a message to the violating partner to inform them that their a property or properties have been suspended. This message includes the hotel ID.

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