VR partners: Starter guide

VR partners (Step 5: Price accuracy and data evaluation)

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About price accuracy

Price accuracy represents a data quality requirement for Vacation Rentals, and is a reflection of how complete and accurate your pricing is in your price feed relative to the prices shown on your website. Google frequently performs price accuracy checks and shares up-to-date results with partners through Hotel Center. Google expects partners to comply with the Price Accuracy Policy and Referral Experience Policy at all times, and to troubleshoot issues using self-service tools in Hotel Center.

  • Google will work with partners on implementing taxes and fees specific to their vacation rental properties into the price feed, such as on-site payments and additional mandatory charges.
  • Google will assist in troubleshooting any pricing issues to ensure that onboarding partners can maintain an “Excellent” price accuracy score for 3 consecutive days in order for the account to be activated.

Guidelines for prices to be passed to Google

Pricing type Required to provide to Google Examples
Base rate Yes --
Mandatory taxes Yes City taxes
Mandatory fees Yes Cleaning fees
Fixed charges Yes Electricity usage (fixed cost per guest/night/stay)
Usage or consumption-based charges No Electricity usage (per KWh)
Refundable fees No Security deposit (returned to user in best case scenario)
Mandatory on-site fees or taxes Yes Resident-exempt fees or taxes (charges contingent on verifying a guest's identity)

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