About price accuracy
Price accuracy represents a data quality requirement for Vacation Rentals, and is a reflection of how complete and accurate your pricing is in your price feed relative to the prices shown on your website. Google frequently performs price accuracy checks and shares up-to-date results with partners through Hotel Center. Google expects partners to comply with the Price Accuracy Policy and Referral Experience Policy at all times, and to troubleshoot issues using self-service tools in Hotel Center.
- Google will work with partners on implementing taxes and fees specific to their vacation rental properties into the price feed, such as on-site payments and additional mandatory charges.
- Google will assist in troubleshooting any pricing issues to ensure that onboarding partners can maintain an “Excellent” price accuracy score for 3 consecutive days in order for the account to be activated.
Guidelines for prices to be passed to Google
| Pricing type | Required to provide to Google | Examples |
| Base rate | Yes | -- |
| Mandatory taxes | Yes | City taxes |
| Mandatory fees | Yes | Cleaning fees |
| Fixed charges | Yes | Electricity usage (fixed cost per guest/night/stay) |
| Usage or consumption-based charges | No | Electricity usage (per KWh) |
| Refundable fees | No | Security deposit (returned to user in best case scenario) |
| Mandatory on-site fees or taxes | Yes | Resident-exempt fees or taxes (charges contingent on verifying a guest's identity) |