Program basics

Please note that with Ad Grants accounts, there are limits on your AdWords settings:

  • A daily budget limit of $329 USD, which is equivalent to about $10,000 USD per month
  • Only include keyword-targeted campaigns
  • Only include text ads that appear on Google search result pages, in positions below the ads of paying advertisers.
  • A maximum cost-per-click (CPC) limit of $2.00 USD for manual bidding.  The Smart Bidding strategies Maximize Conversions, Target ROAS, and Target CPA can bid over $2.00 to help get more conversions if appropriate to your account goals. Note that other Smart Bidding strategies are capped at $2.00 USD CPC.
  • There are a number of policies to adhere to.  Check out our Account Compliance Guide for tips.  

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