Eligibility requirements

To qualify for Google Ad Grants, your organisation must:

  • Join Google for Nonprofits. Your organisation must hold valid charity status in your country. Governmental entities and organisations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits.

  • Be approved through the Ad Grants pre-qualification process.

  • Have a high-quality website that meets the Ad Grants website policy.

Google reserves the right to grant or deny an organisation's application or participation at any time, for any reason and to supplement or amend these eligibility guidelines at any time.