Eligibility requirements

To qualify for Google Ad Grants, your organization must:

  • Join Google for Nonprofits. Your organization must hold valid charity status in your country. Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits.

  • Be approved through the Ad Grants pre-qualification process.

  • Have a high-quality website that meets the Ad Grants website policy.

Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.