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Google suggested we add some Dynamic Search Ads to expand. Do you also add Smart Campaigns? 2 Recommended Answers 4 Replies 0 Upvotes
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Hi everyone, I have a few questions around Google's Automated campaigns. 

1) For Dynamic Search Ads, if I have selected 'all webpages', will it make a difference if I add more target categories i.e. add my main keyword topics from my manual keyword research? Will adding custom categories expand the searches it will match us too, or is it redundant if we are already including all webpages?

2) We have keyword-targeted campaigns and now adding the Dynamic Search Ads to find more searches we may have missed. Would you also suggest adding Smart Campaigns? Do you usually use smart campaigns alongside Dynamic Search Ads? And are you concerned with overlap between the two automated campaign types?

3)Are you concerned with overlap between your manual keyword targeted campaigns and the automated campaign types?

All Replies (4)
Thanks for the reply Jason! For 1) the categories question, you are saying that categories are used for creating ad groups to keep ad copy relevancy high, but they don't actually expand your search reach? If I add categories that are available it will be the same potential reach as if I didn't add them, but the increased ad relevancy could boost CTR?
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Thanks for the follow-up, makes sense!
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