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We have both a Google Analytics and Google Ads Grant account (the accounts are linked to each other).
If we're relaunching a new website (new design but same domain), how do you suggest we implement Google Ads / Analytics tracking into the new site? We plan on keeping everything the same on the Google Ads side of things (not changing the property or adding a new property since it's the same domain). It appears there are a couple of options when you walk through the wizard in Google Ads and we want to ensure that the tracking we implement is done correctly and is most up-to-date, with as little impact to our ads performance as possible. Since our Ad account is currently linked to Analytics, is it best to implement the code by designating Google Analytics as the source, or have the tracking code emailed directly, or use Google Tag Manager? I would be grateful for any suggestions or recommendations you may have.
Also, how do we ensure ad ranking is minimally impacted during the transition? Is there a Google help page or document you can point me to for a situation such as this?
Thanks for your help!
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