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Relaunching Website - Google Ads Tracking Code Question? 0 Recommended Answers 1 Reply 4 Upvotes
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@Ammar A 
We have both a Google Analytics and Google Ads Grant account (the accounts are linked to each other).

If we're relaunching a new website (new design but same domain), how do you suggest we implement Google Ads / Analytics tracking into the new site? We plan on keeping everything the same on the Google Ads side of things (not changing the property or adding a new property since it's the same domain). It appears there are a couple of options when you walk through the wizard in Google Ads and we want to ensure that the tracking we implement is done correctly and is most up-to-date, with as little impact to our ads performance as possible. Since our Ad account is currently linked to Analytics, is it best to implement the code by designating Google Analytics as the source, or have the tracking code emailed directly, or use Google Tag Manager? I would be grateful for any suggestions or recommendations you may have.

Also, how do we ensure ad ranking is minimally impacted during the transition? Is there a Google help page or document you can point me to for a situation such as this? 

Thanks for your help!
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The Tag Manager Tab  when you add an Adwords conversion (website) tells you to use the Adwords conversion tag AND fire the conversion linker tag on all pages. I use Google Tag Manager (GTM), but do it differently for nonprofits. I only import from Analytics (Source = Analytics). 

I'm a web designer, I do Analytics, and GTM. I choose to use GTM since I don't want one off hardcoded tags all over my sites (messy). I also like to manage all my tags in a single interface. Just put a GTM snippet on the website, (no other Google code) and all the tags go in GTM including the Analytics Pageview (Universal Analytics tag of track type pageview).

Instead of the Adwords Conversion Tag, I create Universal Analytics tags (with track type event) and it goes to Analytics. Then in Analytics, I make the events "custom" Goals and import them to Adwords. 

Using GTM Events, you can detect events much more accurately than standard Analytics, and even combine "custom" Goals and standard Analytics Goals. Then simply import any combination. 

So basically, I'm just importing Goals from Analytics, except they are more precise GTM events turned into Analytics goals, and one or two basic Analytics Goals too.

With GTM, you can report when a video is (90%--or what ever) watched, a content page is 100% read (scroll tracking), any form submit, when an outbound link is clicked, more exact click event, AJAX submit, element visibility, selective Social Share--almost anything . All those tags have triggers so you can decide under which exact conditions the tag fires to Analytics.   No limit almost. Built in triggers include, Youtube trigger, page scroll trigger, timer trigger, Element visibility trigger, and many many more. 

Using predefined GTM tags you can also work with many other systems. I also use GTM events to supplement the Analytics data, and do not import them to Adwords

With a GTM event, you can carry a dynamic value for donations etc. Plus, you can always add the Adwords Conversion Tag at any time. Also, the 50+ predefined GTM tags can be extended further, in the future with Javascript.  Why limit yourself?---IMHO
Last edited 4/15/19
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