Jul 22, 2024
"smart" campaign type not available
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@Philip Copeman
Did the support person not realize you have an Ad Grant and therefore can only create Search ads? Did they perhaps hint at something that's not yet available?
I've heard nothing official about Smart campaigns being removed... but I double checked and the option has recently disappeared from half of the grant accounts I have access to. Not a real problem: Smart campaigns are generally not useful.
Performance Max campaigns are not currently available in Ad Grants accounts. AS and WHEN and IF P-Max does become available, it will be Search placements only and won't include Google Maps (at least at first).
Original Poster Green Up marked this as an answer
This possibly reflects some upcoming changes to the way campaigns are created in Ad Grants, so is a glitch while they're making changes.
But... smart campaigns are generally fairly useless and give you almost no useful data, so I recommend you create a standard Search campaign instead.
Gold Product Expert Robert Coats recommended this
Original Poster Green Up marked this as an answer
All Replies (3)
Jul 22, 2024
This possibly reflects some upcoming changes to the way campaigns are created in Ad Grants, so is a glitch while they're making changes.
But... smart campaigns are generally fairly useless and give you almost no useful data, so I recommend you create a standard Search campaign instead.
Gold Product Expert Robert Coats recommended this
Original Poster Green Up marked this as an answer
Jul 31, 2024
Hello,
I reached out to customer support yesterday regarding this issue and learned that the Smart Campaign option has been removed. We must now use Performance Max campaign, which also allows us to advertise on Google Maps.
Jul 31, 2024
@Philip Copeman
Did the support person not realize you have an Ad Grant and therefore can only create Search ads? Did they perhaps hint at something that's not yet available?
I've heard nothing official about Smart campaigns being removed... but I double checked and the option has recently disappeared from half of the grant accounts I have access to. Not a real problem: Smart campaigns are generally not useful.
Performance Max campaigns are not currently available in Ad Grants accounts. AS and WHEN and IF P-Max does become available, it will be Search placements only and won't include Google Maps (at least at first).
Original Poster Green Up marked this as an answer
Aug 15, 2024
As Google evolves its ads offerings, Smart Campaign functionality is transitioning into Performance Max. Performance Max provides all the same benefits of Smart campaigns and more - advertise across all of Google from a single campaign, take advantage of Google AI, and get reliable results tailored to your business's goals. This upgrade may drive even higher return on investment, to take advantage of Google AI and optimize towards your advantage of Google.
Your account is eligible for a new Performance Max campaign, which allows you to find new converting customers across Google Search, YouTube, and more. More information may be available in the coming months."
My initial information is that this will enable placement of ads across the entire Google network, not just search ads, so P-Max will work in grants accounts just as it does in paid accounts.