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"Product or service category must reflect the mission of your nonprofit" - What does this mean? 0 Recommended Answers 1 Reply 0 Upvotes
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"Your product or service category must reflect the mission of your nonprofit organisation and be relevant to your nonprofit's programmes and services. Please refer to the mission-based campaigns policy for more information."

My client is a Dutch non-profit supporting an independent school of mostly refugee children. To be clear, the school receives no money from governments and the children are not from wealthy families. The school is relying on donations from its supporters, hence why we wanted to grow the number of donators.

We applied six times now using every category going. The lastest was "Fondsenwerving Voor Onderwijs" (Fundraising for education). We've tried lots of things in English and Dutch.

We saw other feedback on here about stating the mission on the front page and putting the nonprofit number on every page. Which we have

Any feedback as to why this keeps getting rejected for Google Ad Grants would be helpful. I've run out of ideas and the automated email doesn't provide any clue as to the problem.
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Bump. Still need help or someone to contact. It's quite frustrating being denied with a vague email.

Clear mission on front page. Clear nonprofit status on every footer. Site checker said the speed was good on desktop and mobile. What's missing?
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