Google Ad Grants activation guide

Welcome to the Ad Grants activation process

What to expect

  • Follow and complete all requirements in Step 1 and Step 2 in order to be approved.
  • The entire process can take up to 5 business days.
  • Do not create a Google Ads account. When activation is complete, an Ad Grants account will be provided.
  • If you have not been approved through Google for Nonprofits, please visit the Google for Nonprofits website.

Make sure your organization is eligible

  • Your organization must be enrolled in Google for Nonprofits.
  • Your organization must have a website that reflects your mission
  • Your website must be secure with HTTPS
  • Your website must comply with all Ad Grants website policies
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