Strategies to help you comply with Ad Grants policies

Add negative keywords

Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your organization. For example, if your organization bids on “learn to speak english videos,” we recommend adding an exact match negative keyword like “video” to prevent your ad from showing for searches too broad to reflect your mission.

  1. Click the Tools icon in the top-right corner.

  2. Under “Shared Library,” click Negative keyword lists.

  3. Click the blue + icon.

  4. Under “list name” enter: “Ad Grants Negative Keywords.”

  5. Paste your list of keywords in the box under “Add negative keywords.”

  6. Click Save.

  7. Select the checkbox next to the list and click Apply to campaigns.

  8. Select the checkboxes next to all campaigns listed.

  9. Click Apply.

  10. Update the list as needed with new negative keywords.


Once your account has accrued clicks and impressions, you can also use the search terms report to get ideas for negative keywords. Learn more.

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