Strategies to help you comply with Ad Grants policies

Pause low quality keywords with an automated rule

To help you comply with policies on low quality keywords, set up an automated rule so the system regularly pauses keywords with a quality score of 1 or 2 when the condition is met.

  1. Click Keywords in the page menu to reach the keywords page, and click the 3-dot icon.

  2. Select Create an automated rule.

  3. For Type of rule select Pause keywords.

  4. For the Apply to keywords selection choose All enabled keywords.

  5. For the Condition selection choose Quality Score, then < and 3. Ensure the checkbox for Include keywords with quality scores of “—” is deselected.

  6. For Frequency set Daily,  time as 11:00PM and using data from Same day.

  7. Choose if you wish to receive an email notification, enter a rule name and click Save Rule.

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