Create your ad

1. On the 'Let’s write your ad' page, follow the step-by-step instructions  to create your ad.

Tips on writing effective ads

Highlight what makes your organisation unique. 100% tax deductible donations? Offer pick-up for large donations? Tell people! Highlight features or areas that make your organisation stand out.

Call to action. Tell your users what they can do. Don’t ask them a question – be the answer. Are you looking for volunteers? Tell users what kind of service they could provide. Do you offer a hotline? Tell users how they can contact you. Calls to action such as volunteer, donate today, sign up, call us or learn more: make clear what the next steps are.

Use the space available to you. Expanded headline fields increase the clickable space of your ads, and allow you to communicate more with someone who’s searching before they decide whether to click through to your website.

 

2. Under 'Clicks on your ad go to', include the specific page on your website that you want your ad to direct to. Make sure that whatever you speak to in the ad, users can find easily on the page. Users might leave your website if they don’t find what they expect.

Directing traffic to different landing pages

To direct traffic to additional pages of your website, you will need to create new campaigns. You can do this once you’ve completed your first campaign setup.

2. While only one ad is required for Smart campaigns, we recommend creating 2-3 ads to improve performance. To do this, click 'Write another ad' and follow the instructions above.
3. Click Next.
4. Do not add any images on the 'Add images to your ad (optional)' page. 
5. Click Next.