Certified Professionals Community

The Google Ad Grants Certified Professionals Community was designed to enhance the Ad Grants experience for professionals and Grantees alike. This community recognizes the network of agencies, consultants and trainers who look after nonprofits globally and connects Grantees to recommended professionals through our Community Directory.

Find Certified Professionals

Value to Grantees

As a Grantee, it is critical to understand what you can expect from an agency relationship and to ask the right questions of potential partners. In addition to connecting you with Certified Professionals through our Community Directory, we’ve created a guide to help you navigate the process of selecting and working with the right partner. 

Download: Getting Started With An Agency Guide

Approved Certified Professionals will join a community that has exclusive access to ongoing education and interactions with the Ad Grants team, while serving as a guide to future program strategy.

Google Ad Grants Certified Professionals designation

  • Inclusion on Ad Grants' public directory of certified agencies, consultants, and trainers
  • Designation as a trusted professional to feature on your website and materials

Connect with the Google Ad Grants team

Exclusive access to a variety of channels including:

  • Private online community forum
  • Live office hours
  • Opportunities to partner at events
  • Early access to test new features and offer feedback on beta programs
  • Features in spotlights, case studies, or newsletters

Education Hub

Exclusive access to a robust repository of approved Google Ad Grants marketing materials and content for use in your Ad Grants trainings and client engagements.

Eligibility requirements:

You must apply to be considered for the Google Ad Grants Certified Professionals Community. We will evaluate submissions Quarterly based on a variety of factors to maintain a high standard for the community. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.  

Ad Grants Specialization and Experience

Complete the application with your company name, website, contact information, services offered, experience with Google Ad Grants and your commitment to the nonprofit community. Please note we will be looking for a minimum of 10 managed Ad Grants accounts for agency and consultant professionals. If certified, your profile information will be shared on our Community Directory.

Good Management / Stewardship

Demonstrate good stewardship of Google Ad Grants by effectively representing program values and goals. For agencies and consultants: meet and maintain quality and performance thresholds; demonstrate strong overall account management in Ad Grants fundamentals, including best-in-class account structure, high quality, and a performance-based approach with an emphasis on conversion tracking. 

Google Ad Grants Knowledge Assessment

Google Ad Grants is a unique Google Ads program with distinct guidelines and policies. While basic Google Ads knowledge is fundamental, Ad Grants-specific expertise helps nonprofits utilize their grant to drive meaningful outcomes online. Ad Grants fluency will be assessed through the application submission. 


Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu