To help your nonprofit organisation reach the right audience, each ad and keyword in your Ad Grants Google Ads account must be specific enough to provide a good experience for those seeing your ads.
Single-word keywords that are too broad to reflect the mission of nonprofits are restricted, except in cases of owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes that charities support. The following exceptions are excluded from the single-word keyword restriction:
- charity
- donate
- donation
- ngo
- ngos
- nonprofit
- nonprofits
- charities
- homeless
- homelessness
- MOOC
- hospice
- suicide
- parasuicide
- addiction
- abuse
- abused
- abuser
- molester
- molestation
- rape
- pedophilia
- trafficking
- addiction
- stigma
- bullying
- bully
- bullied
- cyber bullying
- abortion
- adoption
- lesbian
- gay
- bisexual
- transgender
- intersex
- LGBT
- LGBT+
- LGBTQ
- LGBTI
Terms with dashes, full stops or special characters are not treated as single-word keywords.