Ad Grants single keyword policy exceptions

To help your nonprofit organization reach the right audience, each ad and keyword in your Google Ad Grants account must be specific enough to provide a good experience for those seeing your ads.

Single-word keywords that are too broad to reflect the mission of nonprofits are restricted except in cases of owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes that charities support. The following exceptions are excluded from the single-word keyword restriction*:

  • charity
  • donate
  • donation
  • ngo
  • ngos
  • nonprofit
  • nonprofits
  • charities
  • volunteer
  • volunteering
  • homeless
  • homelessness
  • MOOC
  • hospice
  • suicide
  • parasuicide
  • addiction
  • abuse
  • abused
  • abuser
  • molester
  • molestation
  • rape
  • pedophilia
  • trafficking
  • addiction
  • stigma
  • bullying
  • bully
  • bullied
  • cyberbullying
  • abortion
  • adoption
  • adopt
  • lesbian
  • gay
  • bisexual
  • transgender
  • intersex
  • LGBT
  • LGBT+
  • LGBTQ
  • LGBTI
  • LGBTIA

Terms with dashes, periods, or special characters are not treated as single-word keywords.

*Single-word keyword exceptions are exempt from Google Ad Grants keyword policies. All keywords are still subject to Google Ads advertising policies and restrictions.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
2292318259795723793
true
Search Help Center
true
true
true
false
false