Mandatory Ad Grants account enrollment in Google for Nonprofits
From January 2017, Google Ad Grants required all Ad Grants accounts to enroll in the Google for Nonprofits program. Since that time, notification emails have been sent to the login email addresses of affected Ad Grants’ AdWords or AdWords Express accounts with instructions to complete the enrollment steps before April 30th 2017.
Instructions to enroll your Ad Grants account in Google for Nonprofits
If you don’t have a Google for Nonprofits account, please begin at step 1. If you already have a Google for Nonprofits account, then please skip to step 2 to enroll your current Ad Grants account to your current Google for Nonprofits account.
Step 1. How to sign up to the Google for Nonprofits program
All organizations must be registered with TechSoup, or its local partner in your country, in order to be validated as a nonprofit organization. This may take up to 20 days so please start this process as soon as possible:
Step 2. How to enroll your Ad Grants account in Google for Nonprofits
- Sign in to your Google for Nonprofits account.
- Click Sign up now.
- Under "Google Ad Grants," click Enroll.
- Enter your 10-digit AdWords customer ID (CID), which is the same as your current Ad Grants account.
- Enter the referral code adgrants2017 and complete the rest of the form.
- Click Enroll.
Steps to reactivate your AdWords/AdWords Express account
To reactivate your temporarily suspended AdWords Express or AdWords account, simply complete the enrollment of the AdWords or AdWords Express account in Google for Nonprofits. When you receive confirmation of the approval of your enrollment, your Ad Grants account will be automatically reactivated.
Google for Nonprofits eligibility
In some instances nonprofits that previously had an Ad Grants account may not be eligible for Google for Nonprofits. Please refer to the Google for Nonprofits eligibility criteria per country before proceeding.
Google for Nonprofits application appeals
If your application to the Google for Nonprofits program was not approved, please refer to the eligibility guidelines and address any outstanding issues before reapplying. If you wish to re-apply, you'll have the option to do so 24 hours after receiving your initial decision.
Login problems and account retrieval issues
We know that login details to accounts can be hard to keep track of. Here is a refresher on how fix problems with account access to AdWords and Google for Nonprofits.
AdWords - Fix a problem with signing in
Sign-in and forgotten password issues: If you have trouble signing in to your AdWords account, use our troubleshooter to solve your problem.
Account editing issues: Learn how to change your AdWords sign-in information.
Access issues: If someone who used to run your AdWords account has left the company, and you can't access your AdWords account, fill out the lost account form.
Google for Nonprofits - Forgot account login credentials?
If you forgot the password to the Google Account that owns your Google for Nonprofits Application, you can reset the password.
If you forgot which Google Account is linked to your Google for Nonprofits membership, you can try searching your inboxes for the Google for Nonprofits application confirmation email. The application confirmation email is sent from firstname.lastname@example.org.
If you're still unable to figure out which account you signed up with, we suggest you request administrative access to your Google for Nonprofits membership account. Your request will be processed after 14 days.
Serving ads to an additional domain in your Ad Grants account
There can only be one Google for Nonprofits account per registered charity, so only one Ad Grants account per nonprofit can be enrolled. It is possible to have ads running to an additional domain in an Ad Grants account, in certain circumstances, to "promote ongoing projects with similar content owned by your organization". To avail of this an organization must complete the additional domain request form.