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Mandatory Ad Grants account enrollment in Google for Nonprofits

From January 2017, Google Ad Grants required all Ad Grants accounts to enroll in the Google for Nonprofits program. Since that time, notification emails have been sent to the login email addresses of affected Ad Grants’ AdWords or AdWords Express accounts with instructions to complete the enrollment steps before April 30th 2017. 

Accounts that have not completed the enrollment by April 30th 2017 have been temporarily suspended. If your account was affected, you will have received an email to the login email addresses on the account. To reactivate your temporarily suspended AdWords Express or AdWords account, simply complete the enrollment of the account in Google for Nonprofits following the steps below. When you receive confirmation of the approval of your enrollment, your Ad Grants account will be automatically reactivated within 24 hours. 

Instructions to enroll your Ad Grants account in Google for Nonprofits

If you don’t have a Google for Nonprofits account, please begin at step 1. If you already have a Google for Nonprofits account, then please skip to step 2 to enroll your current Ad Grants account to your current Google for Nonprofits account. 

Step 1. How to sign up to the Google for Nonprofits program

All organizations must be registered with TechSoup, or its local partner in your country, in order to be validated as a nonprofit organization. This may take up to 20 days so please start this process as soon as possible: 

  1. Check the eligibility criteria for your country.
  2. Follow the steps to apply to Google for Nonprofits

​Step 2. How to enroll your Ad Grants account in Google for Nonprofits

  1. Sign in to your Google for Nonprofits account.
  2. Click Sign up now.
  3. Under "Google Ad Grants," click Enroll.
  4. Enter your 10-digit AdWords customer ID (CID), which is the same as your current Ad Grants account.
  5. Enter the referral code adgrants2017 and complete the rest of the form.
  6. Click Enroll.

Steps to reactivate your AdWords/AdWords Express account 

To reactivate your temporarily suspended AdWords Express or AdWords account, simply complete the enrollment of the AdWords or AdWords Express account in Google for Nonprofits. When you receive confirmation of the approval of your enrollment, your Ad Grants account will be automatically reactivated. 

Google for Nonprofits eligibility 

In some instances nonprofits that previously had an Ad Grants account may not be eligible for Google for Nonprofits. Please refer to the Google for Nonprofits eligibility criteria per country before proceeding.

Google for Nonprofits application appeals 

If your application to the Google for Nonprofits program was not approved, please refer to the eligibility guidelines and address any outstanding issues before reapplying. If you wish to re-apply, you'll have the option to do so 24 hours after receiving your initial decision.

To reapply:

  1. Please refer to the eligibility guidelines specifically for your country.

  2. Login to your Google for Nonprofits administrator console using the account you originally used to apply to the Google for Nonprofits program.

  3. Click the 'Reapply' button.

  4. Fill out the application form and submit.

Login problems and account retrieval issues 

We know that login details to accounts can be hard to keep track of. Here is a refresher on how fix problems with account access to AdWords and Google for Nonprofits.

Updated login rule: Please ensure that there is at least one mutual administrative login email address on the Google for Nonprofits account and on the AdWords/AdWords Express account that you’re enrolling. If this is not currently the case, you can add a current administrator on one account to the other. 
 
   1. Add an admin user to AdWords (under ‘how to grant access’)

AdWords - Fix a problem with signing in

Google for Nonprofits - Forgot account login credentials?

If you forgot the password to the Google Account that owns your Google for Nonprofits Application, you can reset the password.

If you forgot which Google Account is linked to your Google for Nonprofits membership, you can try searching your inboxes for the Google for Nonprofits application confirmation email. The application confirmation email is sent from googlefornonprofits-noreply@google.com.

If you're still unable to figure out which account you signed up with, we suggest you request administrative access to your Google for Nonprofits membership account. Your request will be processed after 14 days.

Serving ads to an additional domain in your Ad Grants account

There can only be one Google for Nonprofits account per registered charity, so only one Ad Grants account per nonprofit can be enrolled. It is possible to have ads running to an additional domain in an Ad Grants account, in certain circumstances, to "promote ongoing projects with similar content owned by your organization". To avail of this an organization must complete the additional domain request form.

 

 

 

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