Google Ad Grants activation guide

Google Ad Grants has a new activation process that makes it easier and quicker for you to activate. If you have already started the Ad Grants activation process, follow the instructions in your Google for Nonprofit account to continue your activation.

If you have not been approved through Google for Nonprofits, please visit the Google for Nonprofits website.

Please complete the steps below.

Step 1: Complete the Ad Grants eligibility form

You will need to use the same username for your Google for Nonprofits and Ad Grant accounts. For example, if you signed up for Google for Nonprofits using, your Ad Grants account will also be associated with that email address. You can invite additional users to access and manage your Ad Grants account after activation.

  1. Sign in to Google for Nonprofits
  2. Click Activate under Google Ad Grants
  3. Fill in the assessment by clicking the eligibility form link. This should take 20 minutes and is intended to identify organisations eligible for the Ad Grants programme and to help us learn more about those organisations. With your responses, we'll aim to improve your experience and effectiveness to support your organisation.

Step 2: Submit your activation for review

  1. Return to Google for Nonprofits
  2. Click Activate under Google Ad Grants
  3. Click the tick box confirming that you have completed the eligibility form
  4. Click Submit activation

Your activation request will be reviewed and you'll receive an email with further instructions. The review typically takes three working days.

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