Organisations participating in the Google Ad Grants programme are required to accept the Google Terms and Conditions and abide by Google Ads policies.
Google doesn’t donate Ad Grants to organisations that discriminate on any basis in either hiring or employment practices, or in the administration of programmes and services. Ad Grants does not allow ads, keywords or destinations that promote hatred, intolerance, discrimination or violence. Specifically, your ads, keywords and websites should not promote opposition or anti-sentiment related to beliefs about protected groups, including religion, race, disability, age, nationality, veteran status, sexual orientation, gender, gender identity or other characteristics that are associated with systemic discrimination or marginalisation.
Google Ad Grants accounts are not eligible to run election ads in regions where verification is required. Please see the political content policy for more detail.
Google Ad Grantees must be organised and operated exclusively for charitable purposes. Any account found in violation of programme policies is subject to automatic suspension without notification. Google reserves the right to grant or deny an organisation's application or participation at any time, for any reason and to supplement or amend these eligibility guidelines at any time.