Google doesn’t donate Ad Grants to organizations that discriminate on any basis in either hiring or employment practices or in the administration of programs and services. Ad Grants does not allow ads, keywords, or destinations that promote hatred, intolerance, discrimination, or violence. Specifically, your ads, keywords, and websites should not promote opposition or anti-sentiment related to beliefs about protected groups, including religion, race, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics that are associated with systemic discrimination or marginalization.
Google Ad Grants accounts are not eligible to run election ads in regions where verification is required. Please see the political content policy for more detail.
Google Ad Grantees must be organized and operated exclusively for charitable purposes. Any account found in violation of program policies is subject to automatic suspension without notification. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.