About the Google Ad Grants program

Google Ad Grants provides up to $10,000 USD per month of free Google Ads advertising on Google search result pages to eligible nonprofit organizations. The program is designed to help people connect with causes to make a greater impact on the world.

Eligible organizations

The program is open to organizations who join Google for Nonprofits, meet Ad Grants' eligibility and program policies, and are approved through the Ad Grants pre-qualification process.

Program structure

Ad Grants recipients build and manage their own Google Ads account with a daily budget limit of $329 USD.  Ad Grants ads are text ads that appear on Google.com search result pages and show below the ads of paying advertisers. The program does not provide online or offline documentation (ie the current, virtual value of your Ad Grants account) beyond what is available when you run performance reports in your account.

Ad Grants Resources 

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