AdWords Express option for Ad Grantees

Can I have both an AdWords account and an AdWords Express account?

Yes, Google Ad Grantees can have both an AdWords account and an AdWords Express account. In order to take advantage of your free Google Ad Grants of $10,000 USD a month, you'll have to use your Ad Grants account login and password to create your AdWords Express campaign. Please note that your Google Ad Grants account and AdWords Express account will be linked in our backend and still share the same $10,000 USD a month budget even though they are both managed separately.

How do I create an AdWords Express account?

New Google Ad Grantees
If you would like to start using AdWords Express, get started by signing up for Google Ad Grants and creating your AdWords account. Please follow the steps outlined below to get started:

  1. Sign up for a Google Ad Grants account. Visit your country's Ad Grants site to apply.
  2. Once you create your Google Ad Grants AdWords account, submit your account for us to review and activate. We will notify you once it has been activated.
  3. Once you receive your account activation notice, go to the AdWords Express website and log in using your Google Ad Grants AdWords login and password to start creating your first ad!
Important: Please note that you must wait for your Google Ad Grants account to be activated before you create your AdWords Express account. It is very important that you use your Google Ad Grants AdWords account login and password to create your AdWords Express account so that you can receive free advertising through Google Ad Grants. DO NOT submit any billing/credit card information as you will be responsible for all costs incurred.

Existing Google Ad Grantees
If you would like to start using AdWords Express and already have a Google Ad Grants AdWords account, just sign in through the AdWords Express website with your Ad Grants account login and password, and start creating your AdWords Express campaign.

Important: You must create your AdWords Express account through your existing Google Ad Grants AdWords account login and password in order to receive free advertising through Google Ad Grants. DO NOT submit any billing information as you will be responsible for all costs incurred.

* Please note that your Google Ad Grants account and AdWords Express account will share the same $10,000 a month budget even though they are both managed separately.

How do I allocate my budget to my AdWords Express account?

Your AdWords Express account will be linked to your Google Ad Grants account, so you will use the same budget to manage your AdWords Express campaigns. Please be sure to allocate your $10,000 USD a month accordingly among all of your campaigns if you would like to run AdWords Ad Grants campaigns in addition to your AdWords Express campaigns.

Do I have to submit my credit card information?

You should not be asked to enter in your billing or credit card information. You must create your AdWords Express account through your Google Ad Grants AdWords account login and password in order to receive free advertising through Google Ad Grants. Please DO NOT submit any billing information as you will be responsible for all costs incurred.

If you don't have an existing Google Ad Grants AdWords account with us, please visit www.google.com/grants for more information on how to sign up.

* Please note that your Google Ad Grants AdWords account and AdWords Express account will still share the same $10,000 a month budget even though they are both managed separately.

Do Google Ad Grantees have any limitations with the use of AdWords Express?

Yes, the same limitations apply:
  • $10,000/month budget to be shared between both your AdWords Express account and Google Ad Grants AdWords account
  • A maximum cost-per-click (CPC) limit of $2.00 USD
  • Ads only appear on Google
  • Text ads only

Can I manage my AdWords Express campaigns through my Google Ad Grants AdWords account?

Any changes, including adding, editing, pausing, or removing ads can only be done through your AdWords Express account. If you sign in to AdWords, we'll show an alert that directs you to your AdWords Express account to manage your AdWords Express ads.

Is AdWords Express available for Google Ad Grants in my country?

For now, AdWords Express is available to Grantees in only these locations:
  • Argentina
  • Austria
  • Australia
  • Brazil
  • Canada
  • Czech Republic
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Poland
  • South Africa
  • Spain
  • United Kingdom
  • United States
Please check back for updates on new country launches soon!

AdWords Express FAQ

For questions specifically related to AdWords Express, please visit the AdWords Express Help Center at support.google.com/adwords/express