Guide to creating an Ad Grants account

To receive in-kind advertising through Google Ad Grants, you have to create an AdWords account using a very specific process. Most importantly:

  • Use US Dollar (USD) as the currency, regardless of your location
  • Ignore all alerts to add billing information

Before choosing any settings, check this guide to confirm your actions, as our requirements are very specific. Creating an account should take you around 2-4 hours.

Step 1 of 4: Get started with your AdWords account

  1. Click the button below to get started. You must create your account using this button.
  2. Add US Dollar as the currency, regardless of your location or local currency.
  3. Click Save.
  4. You may have to sign into your account or Create a new account.
  5. Remember to use the rest of this guide to create your campaigns, ads, and keywords.
get started

Step 2 of 4: Create an ad campaign

You must have at least one campaign to submit your application. A campaign is a way to put your ads into different categories based on the different needs of your organization, such as soliciting donations and promoting programs.

  1. Once signed in, click Create your first campaign on the left.
  2. Next to each section, you are required to use the following settings:
    1. Type: Choose Search Network only.
    2. Networks: Uncheck the box next to "Include search partners".
    3. Locations: Choose where you want your ads to show.
    4. Languages: Choose what languages you want people who will see your ads to speak.
    5. Bid strategy: Click I'll manually set my bids for clicks.
    6. Default bid: Choose $2.00 USD or less.
    7. Budget: Choose $329 USD or less. You will have $329 USD to use across all of your campaigns.
      • Don’t see your budget showing in US Dollar ($)? You will have to create a new account using this guide to be a part of the Ad Grants program, as only accounts in US Dollar can be accepted.
  3. Skip the "Ad extensions" section and click Save and continue.

Step 3 of 4: Add keywords and ads

You must have at least one word or phrase (called a keyword) added to your campaign before you submit your application, as well as one active, unpaused ad.

  1. Under Enter your landing page, you can enter your website URL to generate ideas for what phrases to show on.
  2. Under Keywords, choose at least one word or phrase for your ads to show up on. Learn how to add different types of keywords
  3. Click Continue to ads.
  4. Under "Destination URL," add the link to the page you want people to go to from your ad.
    • The domain used must be the same across all ads
    • The website must not be a social media page or a third-party created website (for example, Google Sites or WordPress)
  5. Write your ad text. Learn how to create successful text ads.
  6. Click Save.
  7. Click Save and finish.
  8. Click Save and finish again. Do not choose to add billing information or you’ll have to create a new account.
Need to add keywords or ads later?

Add keywords

If you need to come back and add any keywords:

  1. Sign into your account at adwords.google.com.
  2. Click the name of your campaign to open it.
  3. Choose the Keywords tab in the middle of the page.
  4. Click +Keywords.
  5. Choose at least one word or phrase you want your ads to show up on. Learn how to add different types of keywords.
  6. Click Save.

Create ads

If you need to come back and create any ads:

  1. Sign into your account at adwords.google.com.
  2. Click the name of your campaign to open it.
  3. Choose the Ads tab in the middle of the page.
  4. Click +Ad > Text ad.
  5. Choose at least one word or phrase you want your ads to show up on. Learn how to add different types of keywords.
  6. Write your ad text. Learn how to create successful text ads.
  7. Click Save ad.

Step 4 of 4: Submit your account for review

  1. Go into your account and confirm the following:
    • Currency set to US Dollar: The bids and budgets in your campaign should be shown in US Dollars ($)
    • No billing information added: If you click the settings icon in the top right corner of your account and choose “Billing,” you should see a request to choose a country (no payment method visible).
    If your account is set up on a currency other than US Dollar, or billing information was added,, you’ll need to create a new account starting with step 1 of this guide. Otherwise, continue.
  2. If you had already started filling out an Ad Grants application form, go back now and finish the form. If you haven’t started, follow the submission process for your country.

Now you're done creating your account!

What happens next?

Once you've submitted your application, you'll receive an email from the team with your status within about 5 business days.

Note: In your account, you might see notifications asking you to submit billing information. Do not submit billing information at any time or you will have to create a new account and will be financially responsible for any charges that accrue on your credit card.

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