Guide to creating an Ad Grants account

To receive in-kind advertising through Google Ad Grants, you have to create an AdWords account using a very specific process. Most importantly:

  • Use US Dollar (USD) as the currency, regardless of your location
  • Ignore all alerts to add billing information

Before choosing any settings, check this guide to confirm your actions, as our requirements are very specific. Creating an account should take you around 2-4 hours.

Step 1 of 4: Add initial settings

add settings (use us dollar)
  1. Click the button above. Accounts created using other links can’t be used for Ad Grants.
  2. Add US Dollar as the currency.
  3. Click Save.
  4. Sign into your account or click Create a new account to start a new one.
  5. Remember to use the rest of this guide to create your campaigns, ads, and keywords.

Step 2 of 4: Create an ad campaign

You must have at least one campaign to submit your application. It might look difficult, but the steps below will make it easier to set up your campaign correctly.

  1. Once signed in, click Create your first campaign.
  2. Next to Type, choose Search Network only.
  3. Next to Networks, uncheck the box next to "Include search partners".
  4. Next to Locations and Languages, choose where you want your ads to show and what languages you want people who see them to speak.
  5. Next to Bid strategy, click I'll manually set my bids for clicks.
  6. Next to Default bid, choose $2.00 USD or less.
  7. Next to Budget, choose $329 USD or less. You will have $329 USD to use across all of your campaigns.
  8. Skip the "Ad extensions" section and click Save and continue.

Step 3 of 4: Add keywords and ads

You must have at least one word or phrase (called a keyword) added to your campaign before you submit your application, as well as one active, unpaused ad.

  1. Choose at least one word or phrase you want your ads to show up on. Learn how to add different types of keywords
  2. Click Continue to ads.
  3. Under "Destination URL," add the link to the page you want people to go to from your ad.
    • The domain used must be the same across all ads
    • The website must not be a social media page or a third-party created website (for example, Google Sites or WordPress)
  4. Write your ad text. Learn how to create successful text ads.
  5. Click Save and finish.
Need to add keywords or ads later?

Add keywords

If you need to come back and add any keywords:

  1. Sign into your account at adwords.google.com.
  2. Click the name of your campaign to open it.
  3. Choose the Keywords tab in the middle of the page.
  4. Click +Keywords.
  5. Choose at least one word or phrase you want your ads to show up on. Learn how to add different types of keywords.
  6. Click Save.

Create ads

If you need to come back and create any ads:

  1. Sign into your account at adwords.google.com.
  2. Click the name of your campaign to open it.
  3. Choose the Ads tab in the middle of the page.
  4. Click +Ad > Text ad.
  5. Choose at least one word or phrase you want your ads to show up on. Learn how to add different types of keywords.
  6. Write your ad text. Learn how to create successful text ads.
  7. Click Save ad.

Step 4 of 4: Submit your account for review

  1. Check that you have followed all of the steps mentioned above, especially the following:
    • No billing information has been added to the account
      • If you enter credit card information, you will be financially responsible for any charges that accrue on your credit card.
    • The account was set up with the US Dollar (USD) as the currency
  2. Follow the application submission process for your country. Make sure your country is showing in the dropdown menu so you see the right instructions.

Now you're done creating your account!

What happens next?

Once you've submitted your application, you'll receive an email from the team with your status within about 5 business days.

Note: In your account, you might see notifications asking you to submit billing information. Do not submit billing information at any time or you will have to create a new account and will be financially responsible for any charges that accrue on your credit card.

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