Limits to budget and bids
With the Ad Grants program, there are limits to the bids and budgets in your campaigns.
What is the budget limit?
All Google Ad Grants accounts are limited to a monthly budget of $10,000 USD, which equates to a daily budget of $329 USD.
How does the budget get split between campaigns?
Even if you have multiple campaigns, the budget for the account is still $329 USD per day, and you should split this budget between the campaigns. You can split the budget equally or give a larger budget to campaigns that are more important for your goals.
Note: Even though you'll be able to technically add higher budgets in your account, the actual spend for the whole account will automatically be capped at $329 USD.
How can I make sure that my budget is spent effectively?
Here are a couple of tips for making sure that your budget is used effectively:
- Give a larger share of the budget for campaigns that are more important to your advertising goals.
- Use keywords and ads that are specific to your organization's goals. Keeping your ads and keywords relevant can improve your Quality Score, keeping costs down. Learn more about Quality Score and the effect of relevance on cost.
What is the bid limit?
The recommended bidding approach is using Maximize conversion values if you're tracking a donation, purchase or membership fee on your site or Maximize conversions for all other goals. Target CPA and Target ROAS are also useful for more advanced strategies. These bidding approaches automatically set bids focused on your conversion goals and are not limited by the manual bid limit of $2.
What can I do if my keywords appear to need higher bids?
Learn more about Quality Score and how it can affect your keyword's bids.