As a precautionary health measure for support specialists in light of COVID-19, some help options may be unavailable or delayed. Thanks for your patience. For more information on Google Shopping, visit the Help Center.

リクエストしたページは現在、お客様の言語ではご利用いただけません。ページの下部で別の言語を選択できます。または、どのウェブページでも、Google Chrome の翻訳機能を使ってその場でお好みの言語に翻訳できます。

About retailer advertised prices

Retailers can choose when an item’s price is listed on Google Shopping. 

Retailers and manufacturers can have an agreement called the Minimum Advertised Price (MAP). This agreement allows the retailer to sell an item at any price, but can’t advertise below a certain price. When the price of an item is below the Minimum Advertised Price, as determined by the manufacturer, the retailer must replace the price with a value similar to “Find price in cart.” You can find the price of an item when you add it to your cart.

Any retailer can choose to list items for lower than the Minimum Advertised Price. Membership may impact the price visibility for some retailers. 

Important: If you decide not to buy the item, you can easily remove it from your cart.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center