Retailers can choose when an item’s price is listed on Google Shopping.
Retailers and manufacturers can have an agreement called the Minimum Advertised Price (MAP). This agreement allows the retailer to sell an item at any price, but can’t advertise below a certain price. When the price of an item is below the Minimum Advertised Price, as determined by the manufacturer, the retailer must replace the price with a value similar to “Find price in cart.” You can find the price of an item when you add it to your cart.
Any retailer can choose to list items for lower than the Minimum Advertised Price. Membership may impact the price visibility for some retailers.
Important: If you decide not to buy the item, you can easily remove it from your cart.